{"product_id":"nr-longevity-60-caps","title":"NR Longevity - 60 caps","description":"\u003cp\u003e\u003cstrong\u003eWhat is Nicotinamide riboside (NR)?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eNicotinamide riboside (NR) is a form of vitamin B3 that acts as a precursor of nicotinamide adenine dinucleotide (NAD+), which plays a critical role in cellular energy production.\u003cbr\u003eSupplementing with NR enhances NAD+ levels, supporting the function of NAD+ dependent enzymes that maintain cellular energy production and repair. NR has been clinically shown to increase NAD+ levels in as little as 2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy is NAD+ important for cellular health?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eNAD+ activates enzymes in the sirtuin family, the master switches of metabolism and regulators of aging. Notably, NAD+ activates SIRT1, an epigenetic switch that regulates \u003cbr\u003emetabolism and supports mitochondrial biogenesis, cellular energy production and cellular longevity.5,6 Higher NAD+ levels are associated with healthy mitochondrial function.\u003cbr\u003eConversely, cellular NAD+ levels decline with age, and can decrease by up to 50% over the adult lifespan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake 2 capsules 1-2 times daily with or in between meals, or as directed by your health practitioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDisclaimer: \u003c\/b\u003eThese statements have not been evaluated by the TGA. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/p\u003e","brand":"Pure Encapsulations","offers":[{"title":"Default Title","offer_id":47444431601894,"sku":null,"price":112.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4708\/3238\/files\/P.E.NR.jpg?v=1773295105","url":"https:\/\/essentialhealthfoods.com.au\/products\/nr-longevity-60-caps","provider":"Essential Health Foods","version":"1.0","type":"link"}